Design a Shoe to Create a Specific Think-and-Feel
Saturday, June 19th, 2010Converse has set up a mass customization capability for their shoes. Working from their website you can design your own shoe and get one or more pairs in just 4-6 weeks. You can control shoe type and color/print on many parts of the shoe including toe, outside body, sole, lace, tongue, stitching and so on. You can even add text.
There is enough flexibility to create some truly distinctive effects. For cognitive designers, this could be an opportunity to test ideas about how to create a specific think-and-feel via shoe designs. For example, can you design shoes that would cause people to reminisce, give thanks, feel centered or experience other specific mental states? Try it out. If you do try it out be sure to share your results. I am especially interested in thoughts on how to link shoe parts to color/patterns to generate specific thoughts and feelings.
