Will the Karma Cup Change Behavior?
Friday, June 18th, 2010Core77 has a post on the results of the betacup competition. A $20,000 open innovation design contest to develop a way to eliminate paper coffee cup waste. According to the post we generate some 58 million cups a year which tend to end up in landfills. The goal is to design something to change our behavior from using paper coffee cups to doing something else that still gives us coffee but avoids the environmental impact. The tag line is to drink sustainably.
The winner is the Karma Cup - “A chalkboard sitting by the register. Every guest who uses a reusable mug marks the chalkboard. Every 10th guest receives a free item.”
A great example of an attempt to use ordinary materials to create extra ordinary behavior change. But will it work? From a cognitive design perspective do you expect the Karma cup to produce lasting behavior change in coffee drinkers?
