Design a Shoe to Create a Specific Think-and-Feel
Converse has set up a mass customization capability for their shoes. Working from their website you can design your own shoe and get one or more pairs in just 4-6 weeks. You can control shoe type and color/print on many parts of the shoe including toe, outside body, sole, lace, tongue, stitching and so on. You can even add text.
There is enough flexibility to create some truly distinctive effects. For cognitive designers, this could be an opportunity to test ideas about how to create a specific think-and-feel via shoe designs. For example, can you design shoes that would cause people to reminisce, give thanks, feel centered or experience other specific mental states? Try it out. If you do try it out be sure to share your results. I am especially interested in thoughts on how to link shoe parts to color/patterns to generate specific thoughts and feelings.
July 2nd, 2010 at 1:23 pm
If you don’t learn the right way from the very beginning it’s going to catch up with you eventually. I was interested to read your post Cognitive Design » Blog Archive » Design a Shoe to Create a Specific Think-and-Feel and gratified to see some of your points.
August 12th, 2010 at 1:21 pm
[...] means including only the relevant brands in a natural or non-intrusive way. Nike already has a cool web service that lets you configure highly customized tennis shoes. Imagine linking that to avatar creation in [...]
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