Use Tactile Tactics in Your Design
Monday, June 28th, 2010
Perceived weight, texture and hardness of an object unconsciously shapes our interpretations and judgments especially in situations involving interpersonal communications. That is the conclusion of recent research at Harvard and MIT on How Touch Influence Judgments.
Specific examples given include:
” Resumes reviewed on a heavy clipboard are judged to be more substantive, while a negotiator seated in a soft chair is less likely to drive a hard bargain.”
Hard, rough and heavy – all sensory states we can design for in a wide variety of circumstance.
