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Archive for December 24th, 2008

Google’s Free Brain Gym?

Wednesday, December 24th, 2008

A recent news article on a brain scanning study at UCLA suggests that using Google to search the web may in fact be great exercise for your brain.  They looked at a brain reading a book (below to the left) and then using Google to search the web (below to the right).

                     brain-ob-book.jpg        brain-on-google.jpg       

[Source: Dr. Gary Small, UCLA via the San Francisco Chronicle] 

 Clearly additional stimulation while Googling.   Perhaps it is not surprising that active search requires more mental energy than passive reading but there are still important implications for cognitive designers.  

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