Need to Innovate? Promote Hot Cognition
Thursday, December 11th, 2008A typical assignment for a cognitive designer is to create a high-impact innovation program for a client organization. The goal is to design a socio-technical system made up of a coherent set of policies, rewards, management behaviors, development experiences, collaboration systems and even business models that will increase the ability of the organization to turn new ideas into products and services.
[Image source: Jenni Idea Management]
The idea factory shown above may be the desired future state given the traditional view of mind in business but what do we know about how minds actually innovate at work and in the market? Recent commentary in the science journal Nature on The Innovative Brain, provides three potential insights for cognitive designers.
