Cognitive Design

Earlier this year I reserved a couple of EmotivEPOC systems, the world’s first brain-computer interface built for consumer use.  If the technology works reliably we will have an important new tool for cognitive design.  The system is both a platform for developing  products that directly incorporate cognition as well as a modeling tool for uncovering how people are thinking and feeling under a variety of conditions.

I was hoping to have them for Christmas but that seems unlikely.  Working with students I already have a pipeline of product designs to prototype and experiments to run.

 I did find an interesting in-depth article on the company, technology and founders in Inc. magazine titled Reality Bites.   Tech giants, IBM and Intel, are eyeing the technology.

 ”Some powerful partners have come on board. IBM (NYSE:IBM) is working with Emotiv to develop a corporate version of the headset that would allow, for example, virtual conferencing with avatars that represent people’s expressions and feelings — so you would know who was engaged, who was bored, who was laughing at your jokes, and, maybe, who was pretending to laugh.”