Design Thinking Unleashed
Monday, October 27th, 2008A recent issue of the Design Management Review (DMR) is focused on The Future of Design Leadership. You can access some of the content for free or read a review in BusinessWeek on Desgining the Future of Business.
One basic point is that design is beginning to play a much broader and long overdue role in business. Design is starting to be seen as a general approach to innovation, an important tool for managerial problem solving and even an essential element of leadership in the 21st century.
The DMR claims “Perhaps the ultimate leadership strategy, though, is to instill a design culture that pervades all dimensions of a business.”
We are moving from understanding design as a technique or speciality (e.g. graphic design) to a view of design as a mode of thinking – design thinking.
Cognitive design provides an important foundation for the emergence of design thinking.
