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Archive for June 6th, 2011

Being Watched By a Poster Shifts Behavior

Monday, June 6th, 2011

staring-eyes.jpg

We behave differently when being watched.  When watched most people will more consciously follow expected social norms.  This ranges from not littering and begin polite to working harder on a production line.  Now, according to research reported in the Scientific Amercian, this effect is induced when we are watched by eyes staring at us from a poster.  

A group of scientists at Newcastle University, headed by Melissa Bateson and Daniel Nettle of the Center for Behavior and Evolution, conducted a field experiment demonstrating that merely hanging up posters of staring human eyes is enough to significantly change people’s behavior.” 

They put the posters in a cafeteria and found that they caused twice as many people to bus thier own trays and otherwise clean up after themselves.  This is a statistically significant effect with strong implications for designers.

Source of Image: Sky News

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