1.2 Billion Hours a Year Playing Angry Birds
Tuesday, March 15th, 2011
Angry Birds is a strong candidate for the most successful game of all time. With nearly 100 million downloads it sees some 1.2 billion of hours of play every year! A masterful cognitive design on the order of lottery tickets. To understand which features and functions are generating the impact check out the excellent post on the cognitive teardown of the user experience.
I will quote some key findings from the post below but strongly urge you get the game, play it yourself and share insights into why it works.
