Sleepless in the US – A behavior change challenge
Monday, March 7th, 2011Designs that put us to sleep, literally, are an important application area for cognitive designers. Sleeping well is essential for brain health and peak cognitive performance. Not sleep well impacts mood, relationships and work performance. Lack of sleep creates brain fog.
The problem (or opportunity) is huge. According the National Sleep Foundation’s 2011 sleep in America Poll, 63% of American’s say their sleep needs are not being met. Seems like we have developed a wide range of behaviors that inhibit sleep or degrade its quality. From using light emitting screens after dusk, to eating big meals, not sticking to a sleep schedule and too little physical activity all contribute to poor sleep. Sleeping well is a major behavior change challenge.
We have designed our lives to go at full speed.
The National Sleep Foundation is an excellent resource on the causes of cures for our sleep troubles. What we need are designs that entice us to make the necessary behavior changes.
For example, imagine a simple smart phone app that prompts us with a daily nudge (or knowledge card) suggesting a small but important sleep-friendly behavior.
