Design to Satisfy Decision-Making Styles
Thursday, March 11th, 2010
I am often asked by clients to help design presentations, documents or websites to influence decision-making. How do we present information to support the cognitive needs of different types of decision makers? One tool I have had great success with is the five-decision making styles discussed in Change the Way Your Persuade.
The five styles include charismatics, thinkers, skeptics, followers and controllers. I have found these profiles fit experience extremely well. The article if full of useful information for the cognitive designer including characteristics, mental models and prominent examples for each style. Advice brimming with design implications for how to persuade each style is also given.
