Cognitive Design

I am often asked by clients to help design  presentations, documents or websites to influence decision-making. How do we present information to support the cognitive needs of different types of decision makers? One tool I have had great success with is the five-decision making styles discussed in Change the Way Your Persuade.

The five styles include charismatics, thinkers, skeptics, followers and controllers. I have found these profiles fit experience extremely well. The article if full of useful information for the cognitive designer including characteristics, mental models and prominent examples for each style.  Advice brimming with design implications for how to persuade each style is also given.

This entry was posted on Thursday, March 11th, 2010 at 6:07 pm and is filed under Psychographics, Cognitive Bias, Technique. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.