Think-and-Feel in Design
Sunday, November 9th, 2008In cognitive design we seek to go beyond usability and look-and-feel (feel in the tactile sense) to focus on creating a specific think-and-feel (feel in the emotional sense). Cognitive design is concerned with tuning (adding, deleting, tweaking) the features and functions of products so that customers have specific thoughts and emotions (mental states).
Excellence in cognitive design is clearly important when you are designing something to change behaviors or enhance mental processes (e.g. make better decisions) but it can also be applied to differentiate even the most mundane products.
