Rotating Products Have Big Mental Impacts
Saturday, July 19th, 2008I am often asked by web designers and marketing professionals – Is there value in creating 3D rotating versions of our company’s products on our website?
In almost every case the answer is yes. Recent research reported in the journal of consumer behavior on rotation in online product presentation found big impacts on cognition including:
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the perception of increased product information and knowledge
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improved mood (feeling of pleasure and enjoyment)
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improved attitude toward product
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increased intent to purchase
In other words, 3D rotation impacts every dimension of cognition in the broad sense including intellectual, emotional, motivational and volitional (intent to behave).
For an example, check out this virtual product showcase for luggagecompliments of Dynamic Digital Advertising, LLC.
