Rotating Products Have Big Mental Impacts
I am often asked by web designers and marketing professionals – Is there value in creating 3D rotating versions of our company’s products on our website?
In almost every case the answer is yes. Recent research reported in the journal of consumer behavior on rotation in online product presentation found big impacts on cognition including:
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the perception of increased product information and knowledge
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improved mood (feeling of pleasure and enjoyment)
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improved attitude toward product
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increased intent to purchase
In other words, 3D rotation impacts every dimension of cognition in the broad sense including intellectual, emotional, motivational and volitional (intent to behave).
For an example, check out this virtual product showcase for luggagecompliments of Dynamic Digital Advertising, LLC.
July 21st, 2008 at 5:28 pm
I would think that this type of added value will become essential in online purchasing… at least for more complex products where the more information, the better. The only thing missing is being able to touch and feel the product. Other than that, all the information necessary to make a purchase decision is there.
In such a rapidly changing environment where so many things are coming together to change our lifestyles, purchasing habits, the way we get and digest information, etc., that this visualization will only benefit the seller as well as the buyer in terms of making better decisions.