From Products to Experiences
Monday, May 5th, 2008Sohrab Vossoughi, founder and president of ZIBA design has an article in BusinessWeek on the role of emotional engagement in design. His basic argument is that companies that go beyond functionality and usability to create an emotionally engaging experience for customers are succeeding.
Cognitive design, with a focus on supporting, enhancing and even creating specific frames of mind is an essential tool for creating customer and employee experiences.
