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From Products to Experiences

 Sohrab Vossoughi, founder and president of ZIBA design has an article in BusinessWeek on the role of emotional engagement in design.  His basic argument is that companies that go beyond functionality and usability to create an emotionally engaging experience for customers are succeeding.   

  Cognitive design, with a focus on supporting, enhancing and even creating specific frames of mind is an essential tool for creating customer and employee experiences.

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This entry was posted on Monday, May 5th, 2008 at 12:44 am and is filed under Related Fields, Service Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “From Products to Experiences”

  1. Katy Mess Says:
    May 5th, 2008 at 10:56 pm

    Interesting article coming from ZIBA. I especially appreciated how emotionally engaging design can relieve choice fatigue. Perhaps this has led to the success of the streamlined offerings/appearances of Chipotle, Seth Godin’s blog, Method products, etc? Thoughts?

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