Measuring Mental States
Thursday, January 24th, 2008EEG Technology for “reading out” the mental states (thoughts and feelings) of users as they react to the design of a message, video game or other artifact is becoming more accessible. Earlier we highlighted the work of Emotive systems in this area. Check out EmSense a neuromarketing company with 22 patents pending . A good overview of their approach including pictures of the technology can be found at VentureBeat.