Desperately Seeking More Physical Activity
Friday, February 17th, 2012
MISSING: Enough physical activity during the school day to help avoid childhood obesity. REWARD offered to any party (school program or technology developer) that can find it by April 2, 2012.
There is a $100,000 reward for the school programs that do the best at engaging kids in quality physical activity and a $50,000 reward for technology developers that can deliver innovative ways to motivate daily physical activity at school at beyond.
This a national innovation contest with a total of $0.5M in prize money. Definitely a cognitive design challenge.
Image: Physical Activity – the best medicine?
