Recommend me a software for editing photos and creating new designs, please. Well, there are many different programs to work with graphics, a list of photo editing software you will find the link. The most popular software programs now are Adobe Photoshop, Corel Draw and Adobe Illustrator. Here you can download this software: download adobe photoshop cs5
Download CorelDRAW Graphics Suite X5 Download Illustrator CS4 I hope I helped you! Yes thanks, this information helped me a lot, I downloaded Adobe Photoshop and is very happy with it.

Archive for August 1st, 2011

How to Generate a Feel-Good Experience

Monday, August 1st, 2011

checkout.jpgAdding a specific think-and-feel experience to a product for customers or an internal service for employees is one way to use cognitive design to differentiate an offering.  You provide the same core functionality as a competitor but you differentiate by delivering it in a way that meets a deeply felt psychological need. For example, a product or service that makes a donation to a worthy cause when purchased. That delivers a small but potent “feel-good” by doing good experience for the shopper.

According to The Integer Group, how you make the donation can have a big impact. In a recent research study they found:

When choosing between two brands that benefit a cause, 43 percent of women say they choose the brand that donates with every purchase over a brand that donates a set amount.” 

They also found that causes with an emotional message devoted to disease prevention generated a more intense feel-good for women.

These psychographic findings have clear implications for cognitive designers working in product and service innovation.

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