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Archive for November 29th, 2010

Designing Ethics Programs for How Minds Work

Monday, November 29th, 2010

ethics.jpgOrganizations are very interested in the ethical behaviors of leaders, employees, customers, suppliers and everyone in the value chain.  Significant time and money is spent on ethics training and programs designed to enhance compliance – often without achieving the desired results.

Clients and students ask, how can we use cognitive design to enhance the effectiveness of ethics training and programs?

The key is to approach it as a behavior change challenge and understand the underlying moral cognition that drives it.

For example, consider the research just published in Social Psychological and Personality Science by the University of Toronto on the Cognition of Moral Behavior.  

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