Every Step You Take
Monday, July 26th, 2010
Imagine if every step you took during the day was translated via a blue tooth enable pedometer to advancing a virtual school bus in a game you and your friends were hot to win. Would you move more? Would you be more active? the answer appears to be yes, at least that is the finding from the so-called serious game called The Horsepower Challenge. Student activity increased 13% and 62% of the students claimed they exercised more because of the challenge. With 458,404,988 steps logged so far the game has scope.
How else can we use location-based games to shift the health and even financial behaviors of kids and adults?
