Forrester Report on Emotional Experience Design
Saturday, December 12th, 2009
The technology and market research company, Forrester, has chimed in on the important issue of how to apply emotional design to differentiate your web site. The report is a bit pricey at $499 but you can find a post on the CMS wire that covers the key concepts and techniques here. What I like is that they put cognition or more specifically, emotional needs, center stage. They advocate ethnographic analysis and the importance of non-verbal signals (e.g. facial expressions) for uncovering hidden needs. Music to the ears of the cognitive designer.
Although it contains no new insights or techniques for readers of this blog, the report makes for a nice reference when you are trying to make the case for cognitive design.
