Using the Web to Change Behavior?
Wednesday, November 11th, 2009I am amazed at how many projects aimed at trying to create and sustain behavior change end up including a website as a least part of their design. If your behavior change program includes a website you need to check out this article, that focuses on the information architecture of behavior change websites.
The authors look at various information architecture or website designs (matrix, hierarchical, tunnel and hybrid) and explain how they influence certain types of user behaviors. The article does not go on to link the feature-behavior discussion into the psychology of self-regulation but that is what we cognitive designers can do!
