Negative Emotions Have Higher Subliminal Impact
Thursday, October 1st, 2009
Images (of words) shown so fast that you cannot consciously see them do have an impact on your cognition. This is true especially if they are negative (agony, despair, murder) versus positive (cheerful, flower peace) or so found an interesting study at UCL’s Institute for Cognitive Neuroscience.
“Today the journal Emotion publishes a study led by Professor Nilli Lavie, which provides evidence that people are able to process emotional information from subliminal images and demonstrates conclusively that even under such conditions, information of negative value is better detected than information of positive value. “
Not that anyone is using subliminals in design any more.
