Recommend me a software for editing photos and creating new designs, please. Well, there are many different programs to work with graphics, a list of photo editing software you will find the link. The most popular software programs now are Adobe Photoshop, Corel Draw and Adobe Illustrator. Here you can download this software: download adobe photoshop cs5
Download CorelDRAW Graphics Suite X5 Download Illustrator CS4 I hope I helped you! Yes thanks, this information helped me a lot, I downloaded Adobe Photoshop and is very happy with it.

Archive for August 11th, 2009

Segmenting Based On How Minds Work

Tuesday, August 11th, 2009

patterns21.jpgMarketers group people into target markets using demographic profiles. Cognitive designers do the same thing only using psychographic profiles or sets of common cognitive characteristics, needs and biases.  I am often ask if there are generic psychographic profiles along with instruments and surveys for using them. I believe the answer is no, but I do find the following styles of value:

* Kolb’s four experiential learning styles

* Hermann’s four whole-brain thinking styles

* Gregorc’s four mind styles

Each style is rooted in theory, has good empirical support and includes easy to use instruments for segmenting. Most importantly, the resulting profiles have strong implications for the types of features and functions you need to include in your design.

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