Demographics of the Meaning-Minded
Monday, March 23rd, 2009
Experiencing meaning is an essential aspect of living the “good life” for all age groups according to an interesting study from the MetLife Mature Market Institute. The study looked at how various age groups balanced priorities such as money, medicine, meaning and place in order to create a good life. Meaning always scored the highest but is particularly strong for one segment they labeled the meaning-minded:
“The Meaning-Minded are more likely to be older, female, retired, with more assets, and with moderate income. Of the Meaning-Minded group, 52% are age 65 to 74, 32% are age 55 to 64, and 16% are age 45 to 54. Sixty-four percent of the Meaning-Minded are retired, while 23% are employed full-time. Forty-nine percent have investable assets of $500K or more, while 34% have investable assets of less than $250K.”
This offers some demographic insight for those designers interested in triggering meaning and purpose with their work. The other segments include balanced givers, balanced individualists, financially focused and hyper individualists.
