Jugaad Innovation – fast, low cost, on-the-fly
Article in BusinessWeek that describes a new model of innovation, called jugaad (pronounced “joo-gaardh”), emerging from India. The idea is to focus on the immediate needs of customers and rapidly improvise with extremely limited resources. Supposedly this is part of what has driven the success of Tata Motors creators of the Tata Nano. A car concept that is being widely mimicked.