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A National Scale Test of the Science of Change

obama-change.jpgTime Magazine has an interesting article on how Obama and his staff are using principles from  behavioral science to make change happen on a national level.  For example, using the principle that people want to do what they think others will do shaped a key campaign message “A Record Turn Out is Expected”.  

Although this principle and the other techniques discussed in the article (e.g. Nudges) are nothing new to readers of this blog, what is new is the fact that they are being tested on a national scale. We can expect to see them put to work in healthcare reform, finance reform, education and other aspects of Obama’s change agenda.  

What an opportunity to advance our scientific understanding of behavior change!

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This entry was posted on Monday, April 6th, 2009 at 5:16 pm and is filed under Behavior Change, Behavioral Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “A National Scale Test of the Science of Change”

  1. Finance Reform Says:
    August 12th, 2010 at 7:46 pm

    I really enjoyed your blog Cognitive Design » Blog Archive » A National Scale Test of the Science of Change. I look forward to reading more of your writings.

  2. Kori Franch Says:
    August 21st, 2010 at 6:56 am

    This is a usefull post.

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