Design Research Conference 2010

spotlight.jpgLast year I gave a 2-hour workshop at the annual Design Research Conference (DRC) hosted by the Institute of Design at the Illinois Institute of Technology.  It was a great event. A combination of 20-minute TED-like talks, 5-minute speed talks, longer keynotes and workshops delivered by folks with great experience working on the cutting-edge.  My workshop explained how to model user interactions as the conversion of mental energy.

DRC 2010 is scheduled for May 10-12 and will be held in Chicago.   Strongly recommended it for cognitive designers. Of special note is Don Norman’s opening remarks. He has generated a lot of buzz recently by taking the position (which I strongly agree with):  

“design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs”  

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