Use SitComs to Remake Mind Numbing Training
This month’s issue of Fast Company has a great example of how to use cognitive design to remake something that is essential to corporate performance (ethics-and-compliance training) but mind numbingly boring into something that employees can’t wait to see. In How to Add Some Fun to Corporate Protocol, the consulting firm BearingPoint has transformed their traditional 3-ring binder training course into a video mini-series modeled after the sitcom The Office.
Using real-life drama in the office and characters that would play out “untounchable issues” in an exaggerated and humorous form was a big hit. New episodes are released every Monday and employees can’t wait to watch them. Can you say that about your ethics and compliance training?
One key to success in this approach is hiring an experienced film-maker to direct the work. This increases the chance of producing real cognitive impact rather than just coming off hokey. Check out an example episode here.
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