Recommend me a software for editing photos and creating new designs, please. Well, there are many different programs to work with graphics, a list of photo editing software you will find the link. The most popular software programs now are Adobe Photoshop, Corel Draw and Adobe Illustrator. Here you can download this software: download adobe photoshop cs5
Download CorelDRAW Graphics Suite X5 Download Illustrator CS4 I hope I helped you! Yes thanks, this information helped me a lot, I downloaded Adobe Photoshop and is very happy with it.

Can Cognitive Design Drive Service Innovation?

                                                                                                           We live in an economy where most of the value is created by services not goods. That’s why there is a big push on to develop a new discipline of service science, management and engineering.  The other reason is that we don’t know much about services.  Unlike products, they are intangible, experience-based and operate on different rules.  The areas of service design and service innovation are buzzing.  Cognitive design will play a key role in services innovation and we will chronicle that closely in this blog.    As way of an example, check out Jeanne Rae’s recent article Seek the Magic of Service PrototypesSome key points: 

  • “Studies show that people gravitate toward products and services that make them feel good, safe, calm, or happy”

  • Rather than defining a service by what it does, think of it as the reaction it elicits from the people using it.”

  • “Good service prototypes appeal to the emotions and avoid drawing attention to features, costs, and applications that can clutter the conversation and derail the excitement factor. Storytelling, vignettes, cartoons, amateur videos—all are low-budget tools that bypass the intellectual “gristmill” and go straight to the heart.”  

This approach clearly puts designing for mental states on equal or even more important footing than designing for  the core functionality/features of the offering. That is what cognitive design is all about!

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One Response to “Can Cognitive Design Drive Service Innovation?”

  1. footing design Says:

    [...] developer Haythem … Dawlett said his firm received design plans this week for the repair …Cognitive Design Blog Archive Can Cognitive Design Drive …This approach clearly puts designing for mental states on equal or even more important footing than [...]

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