Cognitive Design

Or so argues Todd Park the chief technology officer (really the chief innovation officer) of Health and Human Services.    He makes his case in this video and suggests changing incentives (from volume based to value based) and the democratization of all types of health data are acting as “rocket fuel” for entrepreneurial activity in healthcare.  An interesting argument especially since many of the opportunities involve improving health behavior change, care coordination experience, decision making by patients and caregivers and other cognition-heavy challenges. This means:

Cognitive design and engineering sit right at the heart of  many entrepreneurial opportunities in healthcare.

This entry was posted on Thursday, September 20th, 2012 at 5:36 pm and is filed under Behavior Change, Service Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.