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Engineering Ads Based on EEG Responses

Is the Ad a Success? The Brain Waves Tell All is another recent article in the New York Times highlighting the role of EEG measurement techniques in neuromarketing.

“Instead of hypotheses about what people think and feel, you actually see what they think and feel”

Of course, there is nothing stopping us from using this technology in the design phase of product development rather than to test the effectiveness of potential ads.   

The article mentions a firm, NeuroFocus, we have not discussed in this blog before and points out there are many presentations at the upcoming 54th annual convention of the Advertising Research Foundation that cover the use of neuroscience to drive the effectiveness of ads.

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This entry was posted on Saturday, April 5th, 2008 at 1:56 am and is filed under Brain-Computer Interface, Neuroergonomics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Engineering Ads Based on EEG Responses”

  1. home furnishings Says:
    July 29th, 2009 at 3:24 pm

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