Why We Make the Design Choices We Do
The field of design psychology tries to understand why we make the design choices we do. What causes me to prefer and choose one interior design over another, one architectural/home style over another? The basic argument in the excellent book, Some Place Like Home: Using Design Psychology to Create Ideal Places, is that it is early childhood experiences in your father’s den, grandfather’s workshop and grandmothers kitchen that are the root cause of your design choices.
Not only does this strongly determine consumer choice but also the decision making process of architects and other professional designers.
Talk about probing the mind of your customer! Of special interest to cognitive designers is the toolkit (see environmental autobiographies) and the emphasis on designing for positive change.
August 1st, 2009 at 9:10 am
Thanks for the link! Do you have any other book recommendations on design psychology? Specifically, I’d like to read more about design psych. either on a broader scope or specifically about other design experiences like products or graphics.
April 2nd, 2010 at 7:01 pm
[…] be published) (required) Website. Authenticate this comment using OpenID. Screwed by Design is …Cognitive Design Blog Archive Why We Make the Design …either on a broader scope or specifically about other design experiences like products or graphics. […]