Recommend me a software for editing photos and creating new designs, please. Well, there are many different programs to work with graphics, a list of photo editing software you will find the link. The most popular software programs now are Adobe Photoshop, Corel Draw and Adobe Illustrator. Here you can download this software: download adobe photoshop cs5
Download CorelDRAW Graphics Suite X5 Download Illustrator CS4 I hope I helped you! Yes thanks, this information helped me a lot, I downloaded Adobe Photoshop and is very happy with it.

Design for Peace of Mind

feeling_faces_chart01.jpgA primary thrust in cognitive design is creating artifacts that put consumers and employees in a specific frame of mind – feeling pride, experiencing joy, luxuriating, savoring and so on.  Designing a specific think-and-feel into an existing product can produce a real differentiating effect and even contribute to competitive advantage.

piece-of-mind.jpgFor example, in the latest issue of the McKinsey Quarterly, Jenny Cordina and others argue in The Role of Emotions in Buying Health Insurance, that the key to winning in the health insurance business is designing products and services that give consumers peace of mind.  Specifically they write:

“ Consumers shopping for health insurance today face more choice, complexity, and financial exposure than ever before. In an increasingly uncertain world, what they are really seeking is peace of mind in their choices. Insurers that address the emotional needs and biases embedded in the typical consumer’s behavior will be successful in creating and distributing effective products, earning the consumers’ trust, providing a more satisfying shopping experience, and, ultimately, helping consumers better manage their health.”

A clear illustration of the fundamental importance of designing for how people think and feel in today’s economy. 

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