Designing Nudges that Produce Big Outcomes
Earlier I blogged on a design contest sponsored by the Robert Wood Johnson Foundation and Ashoka focused on designing for better health. The idea is to design artifacts that nudge us into making healthier decisions. Definitely cognitive design in action.
I submitted an entry on Health Change Cards and described the achieving healthy weight loss deck that Mark Pierce and I developed. Check it out and please leave comments. You can find example cards, the workbook for achieving health weight loss (all 24 cards) and more info on the cognitive design of the change model HERE.
