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Can Cell Phones Modify Health Behaviors?

cold-turkey.pngI am working with a client that wants to determine if commonly available apps on cell phones can actually change our health-related behaviors. And if they can what is the “cogniiton behind it” and how can we use that to define new apps. 

For example, the iPhone alone has about 10 applications designed to help you quit smoking.

Would love to hear from anyone that has insights into why these work or not.  

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This entry was posted on Tuesday, February 3rd, 2009 at 5:20 pm and is filed under Behavior Change, Service Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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