Tremendous time and energy is spent trying to generate good ideas for start-ups and corporate innovation processes. Indeed, some consultants make a living helping others try and figure it out. Fortunately, we all ready know how to do it. It is not easy but the concept is simple.
Paul Graham states it very nicely when he writes that we should focus on a problem we have first hand experience with and pick something:
- We want ourselves
- We can build
- Few others see as worthwhile.
Many entrepreneurs and innovators I know support this insight. Its a bit like the nose on your face.