Free Behavioral Economics Training for Designers
EdX is hosting a free on-line course, Behavioral Economics in Action, starting October 13, 2013. The course has been created by experts from the University of Toronto and will include guest discussions from industry leaders. Despite its academic origin the course promises to have an applied focus:
“…we go beyond the theoretical foundations of the observed phenomena, and develop a framework that allows the students to critique, design and interpret experiments; and to learn a process of designing choice environments to nudge behaviours. In short, this isn’t simply a course that exposes you to Behavioural Economics, it gets you to think and act like one!”
There is even a final project where you will develop a solution (nudge) to a specific decision-making problem.
The course runs for six weeks and takes 4-5 hours a week in effort. Well worth it to polish your nudge design skills. I am taking the class and hope to see readers of the Cognitive Design blog there.
