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Mind-ready

I am a fan of Wired Magazine.  It provides a rich stream of examples and ideas that reflect the best in Cognitive Design.  It includes a section on Jargon Watch. One term caught my eye this month as it captures a key lesson in cognitive design:

Mind-ready: The offhand quality that makes casual communication catchier that polished prose.

The example they give is that Facebook entries are 1.4 times more memorable than sentences in books because they match the way our minds naturally work.    Little surprise that communication in the wild resonates while highly structured communication grinds.

Source of Image: Good fit

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This entry was posted on Monday, June 3rd, 2013 at 8:57 am and is filed under Memory. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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