Four Open Innovation Challenges
Innocentive has four open challenges that have a strong cognitive design component.
There is a call for a crowd-funded project to reduce tobacco consumption worldwide. P&G has requested proposals for disruptive new products in multiple categories. There is $2000 prize for the best idea on how to use data about the state of your house (from utilities, devices and sensors, etc.) to create useful and exciting consumer services. And another $2000 prize for figuring out how the PC should evolve in the next 3-5 years. Entries are due late in May.
Focusing on design concepts that are optimized for how our minds naturally work (as cognitive designers do) will lead to strong entries in each of these areas. I hope you are up for the challenge!
