Design Thinkers: Compete for $100M in Funding
GE and their venture partners have established a $100M open innovation challenge aimed at ideas to improve the diagnostics and early detection of breast cancer. Phase One of the competition is closed but you can still submit ideas for review and possible venture investment.
While the ideas in the first round are scientific and engineering in nature, there is plenty of room for innovative approaches to process, behavior change, decision support and other cognitive aspects involved in the diagnostics, early detection and personalized treatment of breast cancer. I will be watching for new sub-challenges that are cognitive design related.
In the meantime, I would like to hear from readers that are interested in forming a team to work on future rounds of this innovation challenge.
