Engage Mind – Stimulate Heart
Including game features in non-game products is a powerful cognitive design technique. Check out this great example from Expresso Fitness.
They have infused a powerful social gaming experience into a stationary exercise bike.
You can pick a route, friends or a ghost to ride with and compete or train. Variable resistance in the pedals, terain specific feedback in the handlebars and a host of information in real-time makes the interactive experience highly effect.
You can play a movie that illustrates the chase mode.
Their motto – “cardio systems that engage your mind” is no stretch.
