Brain Training Market Continues to Grow
When meeting with a prospective client I am always asked – What is cognitive design and what can it do for me? I explain that CD is dedicated to using the latest science and clinical practice to design products, services and organizations for how minds really work. The value is to achieve lasting behavior change, product/service differentiation, improved organizational effectiveness and peak cognitive performance. Usually the conversation quickly focuses on behavior change or designing a “think and feel” into a product or service. More recently, I have seen interest in how individuals can achieve peak cognitive performance to drive success at work, school and life. Little wonder, according to a recent marketing report by SharpBrains the market for brain training and cognitive health solutions grew by 35% in 2009.
The report, Transforming Brain Health with Digital Tools is filled with insights for cognitive designers but it is very pricey. For example, the report reveals what those surveyed (1900 decision-makers and early adopters) view as effective ways to preserve and boost brain power:
“Professional and intellectual challenges were rated very effective by 61% of respondents, aerobic exercise and reading books by 42%, meditation by 38%, computerized brain training by 26%, taking prescription drugs by 13%, taking supplements by 12%, and self-medicating with drugs by 1%.”
This leaves plenty of room for innovation. I am reporting on such innovation (large and small) in YourNextBrain!.
