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Near Miss Gives Dopamine To Gamblers

We gamble because we experience the hope of winning, in some cases such as a lottery ticket, winning more than we could ever otherwise hope to obtain. The payback for gambling is hope and dopamine.  

A recent study in the Journal of Neuroscience, Gambling Severity Predicts Midbrain Response to Near-Miss Outcomesprovides additional detail. The study found that a near-miss (or the perception of almost winning) produces the similar neurological reward as a win with the effect being most intense in problem gamblers. Check out this article on the Telegraph for an overview of the study.

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The continued hope of winning is what keeps us gambling because the mental energy (excitement, adrenaline and dopamine) is nearly equivalent to what we get for a win.

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