What Eye Movements Tell Designers
One of the things that makes cognitive design so timely is that we have a wide variety of tools for modeling the workflow between people’s ears. Tools vary by what is measured, cost, intrusiveness and level of expertise needed to use them effectively. Found a good article that describes the pros/cons of eye tracking studies.
Interested to hear from designers that have used eye tracking studies, especially outside the area of software interface design.
October 22nd, 2009 at 9:26 pm
Mark,
Not so much relevant to the design space, but this is the abstract/into to a cultural study using eye-tracking to compare how Americans and Chinese spend their time viewing pictures. Results from this and other studies show that Asians spend more time looking at the background and Westerners fixate on a focal point much sooner!
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1194960/
Heather
October 30th, 2009 at 9:04 am
I’ve used eye tracking studies as a user researcher and designer, not as frequently outside of the software or usability space because the simplest eye tracking solutions rely upon light reflection and a video camera focused on the subject’s eyes. The contact lens or electrode eye tracking equipment is more invasive, complicated and expensive, though it is used in product design or in experience design on occasion.